Tried and true online retailer PickYourShoes.com is celebrating their 10th Anniversary by collaborating on three Reebok pumps this year. The first is the “BBerry” Twilight Zone Pump.
The shoe takes inspiration from the Blackberry line of smart phones. I couldn’t tell you why they chose to model a sneaker after a company that just fired their CEO and is losing money and market share hand over fist, but hey, I’m just guy who writes about shoes, I don’t make them.
Patent leather adorns the toe above the mid-sole, giving it a Concord-ish look. The Energy Return System on each shoe is colored in alternate green and red to mimick the call/end buttons on a phone, which is kind of clever. I guess. The tragedy of this shoe is on first glance I thought to myself “Wow, that’s a good looking pump!” then when I learned of the Blackberry homage my happy reaction turned to bile and vitriol.
Reebok Twilight Zone Pump “BBerry” drops January 25th over at PickYourShoes.com.
Care of SoleCollector.