Five years after the debut of the Nike+ training system, Nike has unveiled two new platforms, Nike+ Basketball and Nike+ Training, which build on existing technology with new innovations and user experiences.
Both systems connect the new Nike+ Pressure Sensor to mobile applications. From this point users can view statistics, set goals, and share their results with the Nike+ community of over six million athletes and on Facebook. They also both use NikeFuel as a measurement unit, which was first introduced earlier this year with the Nike FuelBand, a wrist band performance measurement tool that also interacts with mobile devices.
Nike+ Basketball is designed to breaks down game performance information, from how high you jump to how quick your game-play style is. A particularly interesting feature is ‘Showcase’ mode, in which players can record a dunk video and superimpose their Nike+ data on the video.
Nike+ Training takins cues from social media gaming, with your performance triggering achievements and motivational nuggets from the app. It includes pre-programmed work outs and also offers insights from professional athletes in an attempt to replace the conventional personal trainer.
The first Nike+ Basketball enabled shoe will be the Nike Hyperdunk+, which we showcased yesterday. The first Nike+ Training enabled shoes will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+ for men. All three shoes belong to the newly announced Lunarlon collection, and will be available June 29, 2012. We’ll keep you posted on pricing details for the app and sensor as they become available.
Care of Nike.
[phpbay]nike+ basketball, 6,[/phpbay]