Earlier today, adidas unveiled their new Energy Boost running shoe with their new BOOST technology. What is unique about the BOOST technology is that it has a soft cousin, but features the “highest energy return in the industry.” The following is from their press release.
“adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” says Eric Liedtke, Head of Sport Performance, “Energy Boost will reset the running industry and pave the way for all future performance footwear.”
The BOOST technology is unique because of their cushioning material. adidas partner BASF, the world’s leading chemical company, used solid granular material which was blown up and turned into thousands of small energy capsules which make up the shoe’s midsole. These capsules store and unleash energy more efficiently in each running stride.
The upper section of the Energy Boost shoe has adidas’ Techfit technology and a breathable stretch mesh that offers a snug fit.
The Energy Boost will launch world wide at adidas Sport Performance stores on Wednesday, February 27 for $150.