Showcasing players like Baron Davis, Lamar Odom, Darius Miles, Quentin Richardson, Vince Carter, Gary Payton, Rasheed Wallace and Jason “White Chocolate” Williams amongst others. This commercial is flawless and when it dropped in 2001 it had everyone who played ball trying to copy it.
What made this commerical so great is the legendary kicks in this spot. From the Nike Air Flightposite to the Nike Hyperdunk, which was a first of its kind with the all patent leather, and of course the Nike Shox BB4.
The great part of this whole commercial is that you had NBA players who were playing and performing streetball moves and at this time the And 1 streetball movement was just starting to pick up steam across the country.
But as always Nike stepped up the creativity and innovation with spot which made the commercial a classic.
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