Jordan Brand has turned one of the most classic Jordan colorways of all time and did it neatly to a different silhouette. Yes, I’m talking about the beloved Jordan 11 Concord Purple! Jordan Brand has splashed the Concord Purple on a lifestyle drop on the Air Jordan 1 Mid “Nouveu” model.
The Air Jordan 1 Mid “Nouveau Concord” is an amazing colorway even though it isn’t a retro colorway that we are all used to loving. The details and amount of materials on this shoe is incredible and well thought out. The upper of the shoe is in a two tone black. The mid panels are in suede and the side panels are in black leather stamped with a reverse embossing of the Jordan Wing’s logo. Next we have a bright white midsole and is accented in Concord on the bottom and the sock lining of the shoe. To continue with more insane detailing the shoe has a leather patch on the tongue that is also in a reverse embossing of the Jumpman logo over what seems to be an outlined silhouette of a city. The kicks are then topped off with black waxed laces. These shoes are nothing shy of a classic with the classic colorway and the details.
These Air Jordan 1 Mid “Nouveau Concord” should be available now in selected Jordan accounts.