Since joining Jordan Brand in 2012, Blake Griffin has become quite the centerpiece in LA LA land. Griffin has taken his skills on court to new heights as well as his off-court skills as he acts his way through KIA commercials and others. Blake has made a name for himself in Hollywood but what’s more important to us are his upcoming kicks for next season, the Jordan Super.Fly 3.
Today, Jordan Brand unveiled the Super.Fly 3 with a brand new silhouette and tech. It looks to be a lot sleeker than both previous models yet it still has that Super.Fly feel to it. Debuting for the first time is Jordan’s Flight Web system which acts like Nike Flywire keeping the foot stabilized and locked down during quick jabs and cuts. Personally, I think the Super.Fly 3 will out perform the 1 and 2 altogether. They managed to upgrade the outsole and hopefully re-engineer the Zoom units to prevent popping. That was a major issue in last years Jordan Brand performance sneakers as the Unlocked Zoom would pop during play. Make sure to check out the tech sheet above to see what else Jordan has in store for the Super.Fly 3.
With basketball season just around the corner, Jordan Brand unveils the latest iteration of the performance basketball powerhouse, the Jordan Super.Fly 3. A team of designers, working with Blake Griffin as muse, created a game-tested design to ensure optimal performance capabilities powered by flight.
With Griffin’s high-flying game being the inspiration to the design, the goal was to create a shoe that helps him jump even higher, with greater explosiveness. The team incorporated an evolved FlightPlate to provide the power for flight – with the addition of a tendril for a smoother heel-to-toe transition, while amplifying energy return from the Nike Zoom unit in the forefront.
“For the Jordan Super.Fly 3, I really wanted a shoe that allowed me to gain an explosive edge on court – with speed and my lift,” said Griffin, who will wear the shoe in the upcoming season. “I really like that FlightPlate not only makes me feel more powerful throughout the game, but also gives me confidence when I’m taking flight.”
The outsole pattern draws inspiration from the AJ XX9, with a multidirectional traction, that provides durability and reliable response on a variety of surfaces.
On the shoe’s upper, synthetic overlays add additional structure on the toe and heel, as well as lightweight textile quarter panels to create a strong and durable exterior. Inspired by a sonic boom, the upper design brings the inspiration of the shoe to life in a vibrant pattern that is sure to be noticed as players around the world take flight in the Jordan Super.Fly 3.
The shoe also features the Flight Web fit system, which creates a stabilizing lockdown and adds support during powerful cuts and jumps. The webbed straps wrap around the foot and integrate the laces for fit throughout the midfoot. A sock-like inner sleeve and padded Achilles notch on the upper delivers a comfortable all-over fit.
The Jordan Super.Fly 3 will launch in two colorways on Oct. 1, and will be available for purchase at Jordan.com and global retailers for a suggested retail price of $140.