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September 16: Nike LeBron 12 Unveiling Event

Today, LeBron James and Nike unveiled the 12th edition of the LeBron James signature basketball line. Resembling an Apple product launch, LeBron and Nike executives took the stage to debut the kicks. The newest innovation Nike has implemented in this superstar’s shoes begin at the bottom. The bottom meaning the outsoles; will feature colorful hexagonal shaped system that will provide a natural, flexible, and improved pressure mapping. This is opposed to the traditional single large Zoom Air bag.

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Nike LeBron 12 Unveiling

Seven colorways of the new LeBron 12 model lit up in the background and each of the colorways has a story behind it. There was a lot of ideas going into the LeBron 12 and Nike inc. explains:

James runs approximately three miles per game, and the average player changes directions about 1,000 times over that distance, requiring supportive, comfortable footwear to withstand tremendous impact and torque. Dynamic Flywire cables provide lockdown support for James’s unrivaled combination of speed and strength. The upper is constructed for a precise fit, with Hyperposite wings that deliver targeted support and protection.

The initial seven LEBRON 12 colorways are inspired by James’s game, physical attributes and the analysis that went into the development of his latest signature shoe:

Nike LeBron XII 12 NSRL

LEBRON 12 NSRL

James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear. Launch: Oct. 1 in China; Oct. 11 globally.

 

Nike LeBron XII 12 Heart of a Lion

LEBRON 12 Heart of a Lion

James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career. Launch: Oct. 30.

 

Nike LeBron XII 12 DunkForce

LEBRON 12 Dunk Force

Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade. Launch: Nov. 11.

 

Nike LeBron XII 12 Instinct

LEBRON 12 Instinct

James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates. Launch: Nov. 22.

 

Nike LeBron XII 12 Six Meridians

LEBRON 12 Six Meridians

A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands. Launch: Nov. 29.

 

Nike LeBron XII 12 Trillion Dollar Man

LEBRON 12 Trillion Dollar Man

Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology. Launch: Dec. 1.

 

Nike LeBron XII 12 Data

LEBRON 12 Data

James is arguably the most dominant player in the game today, with the statistics to support that claim. Launch: Dec. 20.

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