Under Armour Honors Steph Curry with Signature Shoe

This truly has been the year of Steph Curry, as his Golden State Warriors have so far fought off the highly competitive Western Conference teams and become the best team in the NBA so far. When signing with Under Armour in late 2013, every one was surprised at the move, but at the same time, it wasn’t a shock because Steph was a tier two level star in the NBA who few thought could make the jump into super stardom. Everyone, except for the people at Under Armour.

With mind blowing shots from all over the court (and even some off the court), Steph has showcased more of his skill sets with dazzling dribbling exhibition that leave his opponents on all four screaming “Where’d he go?”

This week, Under Armour has replaced Curry’s ClutchFit Drive with the all new Curry One, which is an evolution of of the ClutchFit Drive as UA has no incorported “charged cushioning” that is suppose to absorb impact and convert it into an added burst of energy. There is also an “adaptive” foam that Vice President and Creative Director, Dave Dombrow calls, “the Holy grail of what you are looking for in cushioning.”

The personal touches that make this a Signature shoe come in the form

  • home and away colorways
  • Steph’s first logo that is a combination of his initials and jersey number
  • Inside the Tongue: “I can do all things,” which is a scripture taken from Philippians 4:13
  • Lace Tips say “LEAD” & “MMTB” – Make My Team Better

Release Date: February 13, 2015

Leave a Reply