Jordan Brand has come out and said there is no collaboration with Rapper Riff Raff, but that hasn’t stopped the reality star from building the hype for his special Air Jordan 5 Aquaberry kicks.
On eBay, the current bids are closing in on $100,000 and along with the Jordans, Riff Raff has promised the winner backstage VIP access to all of his concerts on the upcoming tour. Seems to me that there are some in-house bidding along with some genius PR work.
h/t: @jodyhighroller
