Adidas D Lillard 1: Official Launch of Damian Lillard Signature Shoe

Yesterday, on January 13, 2015, Adidas and Portland Trail Blazer guard, Damian Lillard, came together to officially unveil Damian Lillard’s first signature shoe, the D Lillard 1. The D Lillard 1 is the newest signature shoe to come from Adidas and Damian Lillard’s first signature shoe, ever.

With Damian Lillard being the newest signature athlete from Adidas, it’s only right to have a grand unveiling that allowed a few selected fans and media members to experience a short wear-test experience of the D Lillard 1, a speech and break down of the D Lillard 1 from none other than Damian Lillard himself, and the possibility of actually getting the chance to meet Damian.

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The D Lillard 1 will be hitting retailers on February 6, 2015 for a retail price point of $105. The D Lillard 1 will also be hitting the MiAdidas program, where you can customize your own D Lillard 1 for a price point of $125, on January 30th.

The D Lillard 1 features a TECHFIT inner bootie and tongue, a full length Adiprene+ midsole, Damian Lillard’s new “DL/O” logo to represent his name, his home town of Oakland, California, his college hometown of Ogden where Weber State University is located, and his current home of Oregon, and Damian Lillard’s nickname, “DAME”, on the tongue of the shoe.

Source: Adidas

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