http://youtu.be/H7Ee5k-5d_U
The offseason is the most important period in an athlete’s career. During that time, the athlete puts in the unseen hard work to be recognized later. DeMarco Murray had an exquisite year but was trounced before the Super Bowl. His taste of success will keep him driven to work harder. In the training room, the clothing is just as important as the regimen itself. adidas has introduced it’s newest type of apparel. The material is called Climacool Aeroknit. The emphasis is comfort, maximum ventilation, and quicker drying.
From adidas:
ADIDAS INTRODUCES CLIMACOOL AEROKNIT APPAREL COLLECTION FOR BREAKTHROUGH BREATHABILITY
Burnout Technique Offers Revolution in Activewear Cooling
PORTLAND, Ore., February 17, 2015 – adidas introduces Climacool Aeroknit, an apparel collection featuring a gradient burnout pattern that provides breakthrough breathability. With more ventilation, athletes can stay cooler and train longer.
adidas designers used body mapping and thermal imaging to determine where athletes need the most breathability. Burnouts are strategically located in high perspiration zones on the back, chest and shoulders to allow for increased air flow, enhanced cooling and accelerated drying time.
“adidas brings intuitive technologies to life that benefit athletes through every step of their training,” said Kate Ridley, vice president of training at adidas America. “Climacool Aeroknit rewrites the playbook in terms of breathability.”
Climacool Aeroknit’s unique burnout fabric uses a cotton/polyester blend for a soft touch and comfortable fit. A pre-dyed screen printing process uses ink to dissolve the cotton in specific areas, exposing the polyester underneath and opening up the fabric structure to enhance ventilation.
“Every minute of every day is for the taking – even in the offseason,” said DeMarco Murray, running back for the Dallas Cowboys. “Climacool Aeroknit keeps me cool and comfortable when I hit the gym so I can train harder and come back even stronger next season.”
The Climacool Aeroknit collection, which includes tees, tanks and shorts in 10 heathered colors for men and four colors for women, is available now from $28 to $35 on adidas.com and at select retailers nationwide.
