Football or most commonly known in the states as soccer, is the most popular sport in the world. Nike plans to use that connection to reach out to the youth. On top of that, they also push their initiative to move forward in making a difference in the community.
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By teaming up with former soccer sensation Mia Hamm’s foundation and the U.S. Soccer Foundation, they collectively created the Soccer for Success youth development program in East LA. For those who aren’t familiar with the area, East LA is in the heart of the Los Angeles county. At the local YMCA, they were pleased to announce the partnership to bring soccer programs:
Nike and the Mia Hamm Foundation are providing a grant that will allow 250 girls from East LA to participate in a yearlong soccer program. The Soccer for Success program has positively impacted over 55,000 kids since it’s inception in 2009. The free after-school program utilizes soccer as a tool to a healthier, active lifestyle. The Brotherhood Crusade, an organization whose principal mission is to raise funds and resources from within the community and distributes those funds directly back into the community, will operate the program at the Weingart YMCA in East LA.
Two members of the USWNT joined Hamm in a Q&A session with the girls. While fielding questions about soccer, they also gave helpful life advice for the future athletes. A reoccurring theme was empowerment and being confident. The two stars were Christen Press and Amy Rodriguez. A memorable question involved dancing and the soccer gals showed off their best moves and possible goal celebrations.