Nike came up with a wild concept on the Dunk SB low that would make you say “What The” as in “What The Heck are Those” or “What in the World is That?”. The “What The” idea fused together a bunch popular signature designs into one shoe. With so many classics, they had to make both shoes different. Just by looking at the shoes, you can spot the iconic traits and reminisce about the colorway. Then, they incorporated the concept on the Kobe VII and it was a hit. Continuing the tradition, they’ve expanded to their other signature stars, LeBron James and Kevin Durant.