In the realm of trainers and runners in the sneaker game, New Balance has always been in the mix for that number 1 spot. With the recent trends of its popularity every major brand has had tried to dip their toes into that field to compete.
Nike has had their NikeiD option for awhile and adidas has their adidas mi ZX Flux custom option as well, but now New Balance will allow for arguably their most popular and classic model the 998 to be customized as well. Starting today NB will release a series of colors and different materials to be customizable for the 998 from materials like suede and mesh in all the panels of the sneaker for around $200.
NB has celebrated this launch of their customization option for their sneaker by joining force with the likes of fashion influencers such as Adrianne Ho and others. You can start your customization and meet the influencers here at the NB1 website.