Who knew that the Summer Olympics in Beijing, China would mark a new era for the basketball sneakers. In 2008, Nike took it upon themselves to create the lightest and most advanced basketball sneaker ever, the Nike Hyperdunk. Nike used their Olympics to not only debut a new shoe, but also reveal two of technologies that we are so accustomed to seeing today, Nike Lunarlon and Flywire. The challenge here was, how could you have a sneaker that is lightweight, yet remain supportive for the foot in terms of movements for basketball? Well, the Swoosh did just that and their success that year rolled onto the next as the Hyperdunk still exceeds performance today.
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Nike released a plethora of Hyperdunk colorways in which includes the Olympic UWR Pack and this limited “McFly” colorway. Inspired by the hit saga, Back to the Future, the “McFly” drew a lot of attention with a clean color block and exclusive glow in the dark outsole. Yes, glow in the dark soles were cool before the Air Yeezy 1. It’s unfortunate that only a few hundred pairs were produced and only 100 of them were available that day for the UNDFTD release.
According to a few people who were at the release, the event was badly organized as many who waited in line left without a pair. Nike even had Kobe Bryant show up to the event as he was the lead athlete for the Hyperdunk. The first ten people in line got to meet the league MVP and got their Hyperdunks signed exclusively.
An interesting note is that Nike wasn’t allowed to use “Back to the Future” or “McFly” for any promotional use, due to NBC Universal’s decision to not be involved with the shoe. Kind of odd given the fact that Kobe Bryant arrived in a classic DeLorean and the logo on the tongue is reminiscent to the Back to the Future branding.
The Nike McFly Hyperdunk release isn’t as crazy as it is now when it comes to quick-strike product. Nowadays, raffles and sweepstakes take place instead of long lines and campouts. Times sure have changed. If you were looking to find a pair of these, good luck. It’s pretty difficult to find them, let alone be able to afford them. Make sure to check out our hands on review above for an inside look at the McFly Hyperdunk and make sure to subscribe as well.