Putting his signature hesitation dribble and drive to the basket (they even incorporated the Euro step), James Harden stars in the basketball version of the Creators Never Follow campaign in the latest adidas commercial. From the work inside of the gym to actually displaying it on the NBA floor, the Beard is the main focus.
The football themed one featuring Jimmy Graham, Sammy Watkins, and DeMarco Murray has been aired on television. It is true, Harden has a unique game that no one else really can mimic.
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This is Harden’s first commercial and the first with adidas. After signing the mega-deal, adidas’ main focus is to get Harden his signature shoe and to build that relationship.
“I’m really excited about my first commercial campaign with adidas and I love that this spot is true to who I am, my style of play, and represents how we’re going to disrupt the game, “ said NBA All-Star Harden. “My story is about being your own person — from how you dress to how you carry yourself. It’s simple; you’ve got to be true and genuine at all times. This campaign is all about that, and is just the beginning of what adidas and I will do.” – Harden