The latest addition to the Jordan Tatum sneaker line, the Jordan Tatum 3 “Zero Days Off” colorway, is set to hit the shelves on October 17, 2024, with a retail price of $125. This dynamic release will be available on Nike.com and select retailers, promising both performance and a powerful narrative inspired by Jayson Tatum’s relentless dedication to his craft.
Jayson Tatum, a celebrated professional basketball player who recently added an Olympic gold medal and an NBA championship to his accolades, lends his ethos of tireless work to the design of the sneaker. The “Zero Days Off” colorway pays homage to Malcolm Gladwell’s “10,000-hour rule,” which denotes the extensive practice required to achieve mastery. This theme is interwoven into the sneaker’s aesthetic, embodying Tatum’s unwavering commitment to basketball excellence.
The shoe features a striking light green hue accented with copper-like details. The heel tabs display motivational inscriptions such as “Find a way,” “Do the work,” and “Never settle,” while the insoles remind wearers of the “10K Hours” dedication required to achieve greatness. Designed with high-level performance in mind, the Jordan Tatum 3 includes Zoom Air and Cushlon 3.0 cushioning, ensuring top-tier comfort and responsiveness.
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