Brooklyn-based brand MSCHF, well-known for its provocative and boundary-pushing projects, is set to release its latest creation, the MSCHF BWD High, on September 24, 2024, at 2 p.m. EST. Priced at $200 and available exclusively on store.mschf.com, this high-top sneaker is a follow-up to the BWD low-top unveiled in early 2023. Aligning with MSCHF’s reputation for blending art, fashion, and internet culture, the BWD High continues the brand’s trend of crafting polarizing yet functional and fashionable designs.
Founded in 2016, MSCHF has consistently sparked conversations and controversy through its unique and unconventional releases. Notable past projects include the “Satan Shoes,” a collaboration with Lil Nas X featuring Nike Air Max 97s with a drop of human blood in the soles, which led to legal action from Nike, and the “Jesus Shoes,” sneakers with holy water in the soles. These projects demonstrate MSCHF’s knack for intertwining pop culture with provocative themes.
The MSCHF BWD High’s release is no exception to the brand’s marketing approach that challenges societal norms and traditional strategies. As anticipation builds for the drop, the sneaker world will be closely watching, ready to see the cultural impact of MSCHF’s latest audacious venture.