The Air Jordan 3 “Pure Money,” is set to re-release in Fall 2025. For sneaker enthusiasts, this marks a momentous event, as it will be the first true retro edition since its original debut nearly two decades ago.
After its initial introduction 18 years ago during a strong era for Jordan Brand, “Pure Money” returns with its distinctive all-white colorway complemented by elephant print on the laces and silver accents on the tongue and heel. This design, aiming to transcend the boundaries of typical on-court wear with its more expressive style, is eagerly anticipated by a broad audience, from casual wearers to avid collectors.
The original “Pure Money” sneaker was first debuted in 2006, amid Jordan Brand’s push into the lifestyle sector of athletic footwear. This was a time marked by bold fashion statements and innovative designs in the sneaker industry. With features like premium materials and a clean, luxurious color palette, the sneaker appealed to a growing demographic that viewed sneakers as fashion accessories, not merely sports equipment. The re-release of this model ties into a longstanding trend of retro revivals, aiming to capture both nostalgia and the ongoing demand for iconic sneaker designs.
The 2025 revival of the “Pure Money” coincides with Jordan Brand’s 40th anniversary, making it a significant release for the company. This milestone anniversary offers an opportunity for the brand to celebrate its history and influence in sneaker culture. Previously, iterations such as the 2010 “Silver Anniversary” edition and the 2018 “Pure White” edition drew inspiration from the “Pure Money” design, but the upcoming reissue is being hailed as the first authentic retro recreation. This true-to-original release is likely to generate substantial interest among collectors and could influence a wider appreciation for such iconic designs.
In an evolving market that often sees trends leaning towards monochromatic color schemes, the “Pure Money” offers a striking contrast with its all-white aesthetic. This comes at a time when Nike, Inc.’s broader catalog is seeing consumer favor for all-black designs, such as the concurrent Jordan 3 “Black Cat.” The availability of the “Pure Money” model provides an alternative, catering to those who appreciate classic, clean sneaker designs. It will be released in full family sizes.
The sneaker will be available at select Jordan Brand retailers, online at Nike.com, and potentially through other authorized retailers, ensuring it reaches a wide array of consumers. Retailing at $200 USD, this release is expected to meet high demand.