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Aziz Ansari, Paul Rodriguez Use Nike Basketball’s Kobe System

The Zoom Kobe VII kicks have made a splash in the sneaker world, as do nearly all new installments of Kobe Bryant’s signature shoes. I guess that’s one of the perks of being the biggest basketball star in a city like Los Angeles.

Still, Nike is finding different ways to promote their new Kobe gear, and are referring to it simply as the Kobe System. Now there are new ads featuring comedian Aziz Ansari and professional skateboarder Paul Rodriguez (P-Rod), both telling entertaining stories about their “experiences” with the Kobe System.

This isn’t the first time Nike has gotten creative with their Kobe marketing. Remember the ‘Broken Ankles’ campaign for the Zoom Kobe IV? Now that was brilliant advertising. Still, here are two new ads featuring prominent comedian Aziz Ansari and professional skareboarder Paul “P-Rod” Rodriguez.

httpvhd://www.youtube.com/watch?v=eOopLGDS9QE

httpvhd://www.youtube.com/watch?v=7JttIdOyfjE

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