Nike #KobeSystem Video: Success for the Successful

The Zoom Kobe VII has been one of the most anticipated new shoes of the season, and Nike has pulled out all the stops in their advertising campaign.

In this brief video featuring Bryant trying to market his new shoes, there are plenty of celebrity cameos to keep the viewer interested. Bryant is marketing his new kicks as “Success for the Successful.”


The cast of the video includes some of the biggest sports and movie stars, as well as various notable names from other walks of life. Here’s a list of a few of the guest appearances:

Aziz Ansari, Acclaimed comedian and actor

Richard Branson, Entrepreneur and philanthropist

Landon Donovan, International soccer star

Larry Fitzgerald, All-Pro football player

Jerry Rice, Hall-of-Fame football player

Tony Robbins, Motivational speaker and best-selling author

Paul Rodriguez, Skateboard extraordinaire

Hope Solo, Gold-medal winning soccer player

LeeHom Wang, Award-winning Chinese entertainer

Kanye West, Multi-platinum recording artist

Serena Williams, Grand Slam tennis champion

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