Air Jordan III
In 1988, Nike came up with the “Mars and Mike” campaign which featured director Spike Lee portraying the fictional character of Mars Blackmon. The Air Jordan III is one of the most popular models from Jordan Brand. Originally released in 1988 in the “White Cement colorway”, Michael Jordan began cementing his legacy in these shoes. Not only did he become NBA’s regular season Most Valuable Player, he also won his second Slam Dunk Contest, the All Star Game MVP, and the Defensive Player of the Year award in the Jordan III.
First Look/Sneak Peek at the Air Jordan 3
Release Information for Air Jordan 3
First Impression of the Air Jordan 3
Performance Review of the Air Jordan 3
Long Term Review of the Air Jordan 3
Complete History of the Air Jordan 3
Today we look back and can easily acknowledge Tinker Hatfield for his many successful designs with the Jordan shoes. The Air Jordan III was the first creation by designer Tinker Hatfield. This is the first Jordan shoe to feature the new “Jumpman” logo on the tongue. The shoes also feature a visible air unit in the heel. The most common material found on the Jordan III upper is leather.
The most eye catching detail about this shoe has to be the elephant print which is seen on the toe and heel. As the new models feature a Jumpman Air logo on the back heel, the original and previous releases had featured the Nike Air logo. The Nike Air logo made its anticipated return to the IIIs in 2013 on the White Cements which are now called the “ ‘88s”.
From the Doernbecher Children’s Hospital line, the Air Jordan III is one of the eight Jordan shoe models that have already been used. Being one of the most popular models, the Jordan III usually sells out.
Air Jordan 3 White / Cement Grey “White Cement”
Air Jordan 3 Black / Cement Grey “Black Cement”
Air Jordan 3 White / Fire Red “Fire Red”
Air Jordan 3 White Cement Grey – True Blue “True Blue”
Air Jordan 3 White / Dark Mocha “Mocha”
Air Jordan 3 Silver/ Sport Red- Orange Peel “Cool Grey”
Air Jordan 3 White/ Fire Red – Cement Grey “Fire Red”
Air Jordan 3 White/ Chrome – Black “Flip”
Air Jordan 3 Brisk Blue/Pro Gold – Radiant Green “DTRT”
Air Jordan 3 White/ Metallic Silver “Pure Money”
Air Jordan 3 Black / Dark Charcoal – Black “Blackcat”
Air Jordan 3 White/ Metallic Silver “Silver Anniversary”
Air Jordan 3 Varsity Red / Metallic Silver – Black “Doernbecher”
Air Jordan 3 Black / Metallic Gold “BHM”
Air Jordan 3 Stealth/ Varsity Red- Light Graphite – Black “Stealth”
Air Jordan 3 White / Fire Red – Cement Grey – Black “’88”
Air Jordan 3 Black / Electric Green- Canyon Purple – White “Joker”
Air Jordan 3 Night Stadium/Total Orange-Black-Neutral Grey “Fear Pack”
Air Jordan 3 Dark Powder Blue / White – Black – Wolf Grey
Air Jordan 3 White / Black – Cement Grey – Infrared “Infrared 23”
Air Jordan 3 Black/Black-Clear “5LAB3 (SIlver)”
Air Jordan 3 Reflect Silver/Reflect Silver-Black-White “5LAB3 (Black)”
Air Jordan 3 Black/Bright Crimson- Canyon Purple “Crimson”
Air Jordan 3 Black/Cement Grey-Yellow “Oregon Pit Crew”
Air Jordan 3 Black/Metallic Silver “Black Flip”
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