Back in 2010, Nike Basketball changed the “sock game” by releasing Nike Elite Crew Socks. Since then, the impact of Nike Elites have brought a fashion esque look to sneakerheads and hoopers alike. Back in 2010, Nike released “Galaxy” inspired socks to go along with the Galaxy foamposites that became just as popular as the sneakers itself. With the popularity of these socks, Nike has created a new way to pair of socks and sneaker releases with a new sock called Nike Elite Digital Ink Crew socks.
This new process allows designers to create color and details down to each pixel without distortion and skewed image. Those who do have custom socks usually have the a problem of color distortion. Nike has swerved around this issue advancing the sock industry once again. It opens up much more color combinations allowing designers to create more vibrant with as much freedom as possible.
In 2010, Nike Basketball first introduced the original printed Nike Elite Sock with a galactic graphic connecting to the “Galaxy” Nike Foamposite One. Nike continued to investigate innovative printing technologies and after four years of testing and design, developed the new Nike Elite Digital Ink printing process.
The Nike Elite Digital Ink printing process gives Nike designers the power to emblazon the Nike Elite sock with high-definition graphics and a myriad of vivid colors free of image distortion or fading. The process also maintains the performance benefits of the Nike Elite Sock – sweat-wicking, support and impact protection.
The latest Digital Ink sock will release along with the Nike Kobe 9 Elite Low “Hyper Grapes” this Saturday for $30.00. Nike will continue to roll out more Digital Ink Crew Socks to accompany future footewear releases and special moments.