Right before the Jordan 1 released in 1985, Michael Jordan did a tour of France. In ’97 he won in a preseason tournament out there in Paris. Paris always always been entangled to the roots of Jordan’s career at an early beginning. Jordan Brand has stated that Paris is synonymous with creativity, art and style which makes it a wonderful for the Palais 23 experience to mark Jordan’s 30 year legacy.
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The Palais 23 experience will be a home for a high tech environment in which tells the story and history of everything Michael Jordan and Jordan brand. Here in the Palais 23 space will feature memorabilia from game worn sneakers, to full collection of exclusives as well as a basketball court and space for you to test your own speed and flight against other Jordan Brand athletes such as Chris Paul, Blake Griffin, etc. This is very similar to the Jordan Hangar experience in Los Angeles.
Jordan’s most favorite time playing in Europe was in Paris so it is a perfect place to show commemoration to the European players as they have been entering the NBA and showcasing the progression of their game. The European play style has also made a global impact to the way the game has played and enhanced it immensely.
The Jordan Brand Palais 23 space is located at 13 Avenue Du President Wilson and is open from now until June 14 so if you’re in town you should pop in for a quick visit. You should check out www.jordan30paris.com for more information.