Kevin Durant’s 2013-14 campaign was his most successful yet. Averaging a whopping 32 points, 5.5 rebounds and 7.4 assists a game, he led the Thunder to the second best record in the league. Last week, he accepted his first regular season Most Valuable Player award.
Today, Nike has announced that they will create a unique one-of-one edition of the KD VI for the MVP himself. Don’t stress, for the rest of us, Nike is allowing us the option of creating our own MVP shoe. The best news is that the shoes are available to customize with the MVP graphic on NIKE iD. The graphic can be customized in seven different colors to overlay the sides of the shoes.
This is completely different approach than what Nike has done for former MVP LeBron James. Last year, in his LeBron X model, they had created the MVP model which was a “What The” concept.
From Nike’s description of the MVP graphic:
There is more to KD’s MVP award than stellar statistics. His mental focus this season allowed him to cut through the clutter, represented by the pixelated KD VI NIKEiD MVP graphic. Key stats from the year — including Durant’s 31+ points per game scoring average, 41 consecutive game streak scoring 25+ points and two 50+ point games — appear through an intentionally blurred graphic that becomes clear with these bright stats.