Kevin Durant’s eighth signature shoe features Flyweave which is new to Nike Basketball, a year old to Jordan Brand, but a Nike developed technology. The LeBron XII featured six independent hexagonal pods strategically placed on the sole to match LeBron’s game. Finding new ways to improve is nothing to Nike and this new idea is a game changer for people with disabilities.
The Zoom Solider 8 was redesigned with Flyease tech. The shoes have a zipper mechanism around the heel to help the disabled population secure their shoes on their own.
Nike is usually focused on helping the best athletes in the world perform even better. With this innovation, they will help increase the quality of life for other athletes (Nike defines athletes as anybody with a body). The story for FLYEASE revolves around the open letter to Mark Parker.
It was written by Matthew Walzer, a person whom has from Cerebral Palsy. He wasn’t asking for anything intricate, just something to help and make tying his shoes easier. Since September of 2012, Nike has worked with Matthew to try and make it better. The first shoe he recevied was the 2012 Hyperdunk in the USA colorways, right after the Olympics.
In late July, Nike is sending the Zoom Soldier 8 FLYEASE to two U.S. basketball teams participating in the 2015 Special Olympics World Summer Games in Los Angeles, which run from July 25 to August 2.
Kudos to Nike to step out and expand their brand in a positive way. Stories like this bring hope and inspiration to others.