Although it isn’t exactly the Nike MAGs, Nike showed off their latest and most exciting product innovation, self-lacing shoes. The Nike HyperAdapt is a gigantic leap forward in self-lacing shoes.
Tiffany Beers, Senior Innovator of Nike explains the shoe’s lacing mechanism:
“When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
The term EARL is short for Electro Adaptive Reactive Lacing, the technology that’s looking to replace traditional laces. The HyperAdapt 1.0 is slated to release in times for the Holidays of 2016 in three colors. It looks like self-lacing shoes are finally here.
For Nike’s future plans? Tinker Hatfield definitely wants to take it to the next level:
“Wouldn’t it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you’d normally go if it senses you really need extra snugness in a quick maneuver? That’s where we’re headed. In the future, product will come alive.”
Soccer superstar, Cristiano Ronaldo was the first athlete to give the shoes a try. He posted his reaction on Twitter:
Wow! Thanks @Nike for letting me be the first athlete trying the new HyperAdapt 1.0 #nike2016#nikeinnovationpic.twitter.com/RVWZgJjkqf
— Cristiano Ronaldo (@Cristiano) March 16, 2016
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